July 2007 archive

Lucky Brand Hits the Road

Lucky Brand Jeans has hit the road this summer with their Denim Highway rock-n-roll tour.  A group of Lucky Branders are traveling across the country in '1949 Flexible Bus' that has been updated into a vintage-inspired high-tech lounge.  All of the bus’s restoration was completed at Galpin Auto Sports, which is best known for working on MTV’s “Pimp My Ride.”  The pimped out bus is making stops at a variety of music festivals, including Lollapalooza, Bang, and Austin City Limits.  Besides music festivals, the tour also hits other hot events like the Boston Harbor Fest and the Phoenix Grand Prix.

This ambitious marketing effort kicked off in mid June and runs fro six monthst.  Lucky Brand is breaking away from the traditional media efforts of print ads used by most of its competitors in favor of a much more grass roots feel. You should check out DenimHighway.com to see if the bus is heading to your hometown.

In my opinion, this experimental marketing campaign fits perfectly with Lucky Brand’s laid back, non-conventional image.  What do you think of Lucky Brand’s marketing idea?

What is Your Denim Personality?

Since it is Friday, I figured I should share a little fun with you.  I came across this denim identity quiz at Glam.com.  Take a break from your work and give it a try. 

According to the quiz, I am a Chip and Pepper - No need for anyone to take a chill pill when they’re around you. Your casual, laid-back, and happy-go-lucky personality is soothing, comfortable, and approachable, just like a pair of too-cute and relaxed Chip and Pepper jeans.

You’re Chip and Pepper jeans! No need for anyone to take a chill pill when they’re around you. Your casual, laid-back, and happy-go-lucky personality is soothing, comfortable, and approachable, just like a pair of too-cute and relaxed Chip and Pepper jeans. TAKE THE QUIZ SEE ALL PRODUCT MATCHES Share with Friends | More Glam Quizzes | Shop at Glam | Celebrity Photos

Diesel "Liquid Space" Holographic Fashion Show

Diesel’s latest fashion show was anything but ordinary.  The show, which was held in Florence on July 21, 2007, combined all aspects of visual art, with the models walking the runway accompanied by holographic sea creatures.  The sea creatures were in mid-air and seemed to be interacting with the models in an underwater runway.  This was the first fashion show that ever had real models showing with holographic models. 

For a review of the show, check out Groove Effect.  According to Sean, who attended the show, "the Liquid Space show used holographic projectors and live models simultaneously, blended them together seamlessly with a great soundtrack, and ultimately produced one of the best multimedia events I've seen in some time… the visuals were so well done and integrated into the show so seamlessly that they were the real stars of the event."

Wide Legs - The Perfect Trend for Every Figure

I cannot tell you how thrilled I am to share the newest trend hitting the denim world with you.  Let’s face it, not many of us were able to pull of the skinny trend and look good doing it.  With that said, it is so refreshing to see that wide legs have made a comeback and they have never looked better.

The wide leg is not a shape to be feared.  There’s hardly a jean that’s more figure-flattering for all kinds of body types.  This style of jeans can be super flattering on almost any body type.  Perhaps that is why all of Hollywood, including Jessica Alba, Sandra Bullock, and Brooke Shields has been seen wearing the butt flattering, flow legged styles.  

You may be thinking that this wide leg style will simply make you appear larger than you are. However, the wide leg style creates works to create a nice straight leg line and thus creates the illusion of longer legs and a taller frame.  

So what is the trick to making any figure look sophisticated without looking slouchy while wearing wide legs?  Read on to find out:

Curvy Figures:  Curvy girls can look ultra sexy by pairing wide legs with a tailored, form-fitting top.  You still want to look like you have a waist, so stay away from baggy tops that do not create a defined waistline.  A form fitting blouse and a great pair of wide legs will surely create a polished look.  Try Hudson’s Deluxe Wide Leg in Pure.  It has the perfect amount of stretch to hug all you curves while maintaining its shape perfectly.

Girls with Fuller Thighs:  A wider leg is a great way to help camouflage a fuller thigh area.  I suggest Goldsign’s Orchid Wide Leg Trouser in Ruckus to immediately slim out your bottom half.  The Orchid is perfect for those looking to disguise heavier thighs because this style falls in a straight line from the hip to the hem line.  

Skinny Figures:  Anyone with a straighter, skinny figure can pair their wide legs with a flowing top with a little more volume.  A-line blouse or slightly structured tunics work great to create a slight bohemian look.  J&Company’s Hollywood Trouser has a slightly more form fitting leg that will not overwhelm a slender figure but will still create an elongated leg line. 

Short Girls:  Shorter women should not shy away from the wide leg trend.  Even if they are several inches too long, do not worry.  Wide legs generally have a hemline that is very easy to be taken up without ruining the overall look of the jeans.  To get the most flattering silhouette from these jeans, I suggest pairing them with platforms or wedges to add additional height and tailoring them so they are just skimming the floor.  Check out Antik Denim’s Stella Wide Leg is made of ultra lightweight denim and has subtle western details that you will simply love.  

Tall Girls:   Those of you out there who are blessed with longer legs can also look terrific in this style.  Since you already have an elongated leg line, you don’t need the additional height that high heels provide.  Pair these with flats to look ultra chic and modern.  GoldSign’s Orchid in Taboo (with its 35” inseam) is perfect paired with a colorful pair of ballet flats for a classic look or with gladiator sandal for a more bohemian feel.

This wide leg trend is simply jeanius!  Try them out for yourself and see just how great they really are!

Fashion for the Blind

Shopping online can be a difficult task but just imagine trying to shop for clothing online without being able to see.  Rochester Institute of Technology students, Jaimen Brill and Asmah Abushagur, recognized the need for a site to help give the blind more freedom and independence while shopping and created White Cane Label. The idea for launching a site that addresses the shopping needs of the blind started off as a school project and could possibly be the next big thing in internet shopping. 

White Cane Label's site will be driven by sound and not by images and is expected to launch sometime this fall.  Customers will be asked a series of questions to help identify their personal style and put together a list of clothing recommendations, each with a detailed description that will be made accessible through special keyboards and voice content.

All clothing offered for the site will have Braille labels for size, style, washing instructions and suggestions for mixing and matching pieces.

To read more about White Cane Label, check out their Press Release and read about them in Democrat and Chronicle or All Headlines News.

Chip and Pepper Team Up with JC Penny

Interview with CEO and Founder of WESC - Part 2

Nylon Magazine recently interviewed Gregor Hagelin, founder and CEO of WESC.  I recently found this interview and though it was a great follow up to the WESC post from a few weeks ago.  In this interview, Gregor goes into detail about his background as a avid skateboarder back in the '80s.  It was his love of skateboarding that inspired him to initially create a clothing line for that culture. 

 The clothing line has since evolved to include all elements of street fashion.  Street fashion, according to Gregor, is "being developed all the time. The aesthetic of it is to somehow find the Nordic quality and we made an agreement not to follow the same colors/trends for that year. We said from the beginning that we would never be that company that goes to a garment trade show to buy what all the big dogs are buying. Instead, we try to be leaders instead of followers. When we bring stuff to the table nowadays, people are ready for it." 

To check out the full Nylon Magazine interview click here. 

Lucky Magazine's Denim Guide

For a great colored denim option, check out WESC’s Medium 5 Pocket jean.  The super bright Porcelain Blue wash of these jeans will certainly cheer you up all year long.  Lucky suggests balancing “out the wild factor by keeping everything you pair them with simple and streamlined.”  

Old-school washes and relaxed fits are another trend to watch out for this season.  According to Lucky, “these jeans are at their most timeless: versatile, straight-legged, and incredibly comfortable too.”  Wrangler 47’s Madison jean is a great option for those looking for the relaxed, laid-back fit with vintage detailing.  

A Welcome Change in Boston's North End

Living in Boston we know how important our warm summer months are to us. That’s why it’s time to ditch the mall and enjoy some great outdoor shopping!!. While Newbury Street and the South End are most popular for trendy boutiques, Boston’s famous North End is taking a spot on our fashion map.  For those of you outside of Boston the North End is our city’s Little Italy filled with great Italian restaurants and bakeries.  With the 'Big (neverending) Dig' finally coming closer to conclusion, the removal of the forgettable Northern Artery has brought more foot and automobile traffic, not to mention a new sense of Style to this historic area of Boston.  

Karma Boutique on Prince Street is a high end consignment shop were you can find great finds from Louis Vuitton, Gucci, Prada and more. They even carry vintage clothing and have started their own lingerie line. Having trouble finding a great gift? Then head over to Prima Donna also on Prince Street where you will find a variety of gifts for men and women. This place is so dog friendly they even sell dog cannolis so your pet doesn’t miss out on the Italian experience.  We all know how hard it is to find a great cocktail dress!  Twilight is a great new boutique on Fleet Street that is completely dedicated to dresses, both casual and cocktail.   After all that shopping you can work up quite an appetite so head over to Mike’s Pastry or any of the amazing area restaurants!

Any Boston area residents want to share their North End insight or diamonds in the rough we're missing here?

Interview with Daniella Clarke, creator of Frankie B. Denim

Fashion News Online briefly interviewed Daniella Clarke, creator of Frankie B. denim.   The interview took place at the Frankie B. runway show from the LA Mercedes-Benz Fashion Week Spring collections 2007.

Daniella, who is married to rock guitarist Gilby Clarke, created this line of denim because every time she went to go try on jeans there was nothing that fit they way she wanted it to.  The line is named after Clarke’s twelve-year-old daughter, Frankie B.

Daniella Clarke started cutting the waistbands off of her jeans when she was still a teenager. The Frankie B. jean collection is a sexy, casual blend that evokes the essence of the sexy, contemporary woman without sacrificing the emphasis on the body that Frankie B. is renowned for.  

This particular Spring line was inspired and influenced by music.  Music, especially rock and roll, has given Clarke the freedom to go wild in her designs.  What do you think of Frankie B.’s feminine rock and roll styles?   

Hudson Jeans' Fall Winter 2007 Lookbook

Hudson jeans have been one of my favorite brands for quite some time now.  Their incredible fit, unique washes and super-soft fabrics have made my Hudson’s one of my most beloved pairs of jeans.  

Hudson recently made news during their photo shoot for the Fall Winter 2007 lookbook.  “Pushing the envelope of artistic expression and creative thought, Hudson shot their Fall Winter 2007 Lookbook photo shoot live during 944 Magazine’s one year anniversary party at the Stoli Hotel in Hollywood, California.”

Hudson could not have picked more fitting celebration to shoot at. The magazine, which focuses on fashion, lifestyle and culture, embodies everything the brand represents.  Check out the video and let me know what you think of Hudson’s photo shoot ideas.

William Rast UK Launch Party

Justin Timberlake may be busy ‘bringing sexy back’ but he had enough time to squeeze in an appearance at the UK launch party for his clothing line, William Rast.  Timberlake made the time to promote his clothing line while in London for the UK leg of his concert tour.

Perez Hilton Appears on The View

The infamous celeb gossip blogger Perez Hilton appeared on The View today.  Hilton, who has repeatedly defamed The View’s hosts on his blog, was grilled during his interview.  The co-hosts of the morning talk show were concerned with harshness of so many of Perez’s blogs, especially since the site is viewed by younger blog readers.  

PerezHilton.com posts gossip items about a variety of celebrities. Perez’s posts are usually delivered with an irreverent, tongue-in-cheek and sometimes even cruel slant. He often posts tabloid photographs over which he has added his own captions or "doodles."

The site has garnered both criticism and praise for the mocking comments his blog delivers.  What do you think of Perez Hilton’s blog?  Are you guilty of checking out his blog and mocking celebrities with him?  

Check out Perez' take on his appearance on The View here.  

will.i.am Parteners with Antik Denim

Yet another celebrity is introducing a clothing line.  will.i.am, rapper and music producer who is best known as the front man for The Black Eyed Peas, has teamed up with the fashion house Blue Holdings Inc. to create his own denim fashion line.  The line, which will be called i am Antik, is an extension of Blue Holdings’ Antik Denim Collection.  

will.i.am, whose real name is William James Adams Jr, was a student at the Fashion Institute of Design in Los Angeles prior to joining The Black Eyed Peas.  will.i.am’s background in fashion design certainly sets him apart from other celebrities –turned designers out there.  Blue Holdings CEO Paul Guez says he approached will.i.am because, unlike most celebrities who want their own clothing lines, will.i.am is an actual designer with the knowledge, tools and love of fashion

In this YouTube clip, will.i.am discusses his dream to launch and market clothing in a manner that combines music and fashion. "I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album," he says.

i am Antik is scheduled to debut in August in specialty stores.  

The Clothes Off Our Back

You may know Jane Kaczmarek as the mother on Malcolm in the Middle and Bradley Whitford as Danny Tripp on Studio 60 on the Sunset Strip, but to their friends in Hollywood, they're the charity clothing couple. The husband and wife team are the founders of The Clothes Off Our Back, a charitable organization that works to turn the glitz and fame of the entertainment world into rewards for specific charities.

Whitford and Kaczmarek’s efforts have helped advance the lives of children across the world.  The Clothes Off Our Back Foundation hosts charity auctions "showcasing today's hottest celebrity attire." Items are put up for bid to the public both online and during live auctions with proceeds going to benefit children's charities. Some of the charities where proceeds are donated are The Children's Defense Fund, Cure Autism Now and UNICEF.  

One of the most recent auctions was hosted by Carmen Electra in March of 2007.  Clothes from designers Trina Turk, Kevan Hall, Dina Bar-el, Rachel Pally, Jenni Kayne, Jennifer Nicholson, Costa Nostra, Arden B, Sue Wong, Miss Davenporte, L'Wren, and Scott Richard Tyler were featured in the show.

At True Life, we are interested in learning in aspects of celebrity and everyday fashion.  We are especially interested in learning about any charitable organization that uses fashion as a means to give back to the community.  Please keep let us know about any goodwill acts you may know of that are happening in the fashion industry.  I can’t wait to hear from you!

Interview with CEO and Founder of WESC

While doing a little bit of searching on YouTube, I came across this pretty interesting interview with AJ Jackson of Label Networks that I thought was worth sharing.  During the interview Jackson speaks with Gregor, the CEO and founder of WESC, who is asked about the brand, its marketing strategy and the brand’s products.

WESC is Swedish based street fashion brand for ‘life after skate.’  The company was founded in January 2000 and quickly gained a cult following with its unique line of street or ‘life after skate’ styles.  This street fashion company has a strong background in skateboarding and this deeply rooted background has enabled the brand to grown and gain a terrific reputation.  It has been over two years since the company began doing business in the United States and they are now selling more women's clothing than men's. 

During the interview, Gregor takes a bit of time to discuss the major changes that have occurred within the skate clothing industry.  Several years ago, skateboard stores where the only places that products like those made by WESC could be found.  These skateboard stores were slowly replaced by street wear stores which in turn where replaced by active wear boutiques as the demand for quality active wear clothing grew.  WESC fits into the gap perfectly over the years.  The company has thrived on the notion that clothes are what you wear while you do stuff.

WeActivists express the further idea that WESC apparel is the clothing worn by people who do interesting things.  WEactivists are creative people who endorse the brand and the lifestyle that the brand represents.  They are artists, photographers, skateboarders, actors, film makers that are extremely good at what they do.  WESC strives to make the best possible product for each and every WeActivist so that their clothing can reflect the way they want to live their lives. 

The brand name speaks for itself.  WESC creates quality and feel of the highest caliber making it perfect for casual or formal settings.  Check out some of the styles of WESC jeans that True Jeans is offering and see for yourself how WESC truly does make jeans for people to wear ‘while they do stuff.’