February 2008 archive

Embrace Your Genes Campaign

True Jeans is really excited about supporting the National Eating Disorders Association and its Embrace Your Genes campaign.  The campaign is all about encouraging people to love their healthy bodies and embrace the genes they inherited. True Jeans is supporting the campaign by giving people a special discount to buy jeans that fit the TRUE you.  This special discount can be found at EmbraceYourGenes.org.  For every pair of jeans purchased using this discount, True Jeans will donate $20 to the National Eating Disorders Association.

We would also like to thank Microsoft and MSNBC for supporting the campaign.  On Thursday, MSNBC featured EmbraceYourGenes banners on its homepage for the entire day.  That's a $90,000 value.  Microsoft has been very supportive of NEDA and this campaign.

True Jeans will continue to support NEDA and the Embrace Your Genes campaign throughout the year and we're proud of the cause and our association with NEDA.  The campaign is a perfect fit wth True Jeans existing values and goal to be able help people of all shapes and sizes to be able to find jeans that fit.  We still have some limitations and limited selection for certain sizes and body shapes, but we are still striving to expand our offering for all.  We've made significant progress in this area as we started offering Plus Size women's jeans from brands like Svoboda and Jag Jeans in the past few months.  The response has been overwhelming and we appreciate everyone who has taken time to offer feedback and better understand how we're doing from your perspective.

thanks again,

Romney Evans
Co-founder / CEO
True Jeans

Julie: I am a few pounds overweight; what jeans should I buy?

A reader by the name of T. Lynn left a comment addressing a common problem many denim shoppers face:

"What type of jeans should I be buying, I a few lbs. overweight and wear a size 10 jeans.  I am not sure what type of jeans to get.  What is your suggestion?" 

Hi T. Lynn-

The type of jean you should buy would depend on your personal preference and comfort, for instance, form-fitting, relaxed, boot cut, etc.  If you are feeling a little self-conscious after holiday weight (trust me I know exactly how you feel!); a mid-rise jean is super comfy for some belly hiding and a darker wash tends to slimming.

Best,

Julie

Julie: Should I be wearing Women's Jeans?

A reader recently said,

"Hi Julie,
What do you think about men wearing womens jeans---I'm serious.  Because I don't like the bagginess and roomy thighs of typical mens jeans.  Normally a slim jean is not slim enough with many styles for me and I'm not really into the skinny jean.  I'm a thin guy, about 6 feet tall and barely 150 and I was looking at a pair of 1921 jeans for women.  It's stretch denim but does that matter with my physique?  I appreciate your comments--thankyou. - Jeff"

Hi Jeff,

I think a woman's jean might give you the fit that you need in a jean, and a lot of men's jeans are not cut for a slimmer figure that wants a slim fit.  Most men's jeans are 100% cotton which is probably what is creating the extra bagginess in the thighs; the woman's jeans mostly have 2-3% stretch to create a formfitting look.  If you do not like a "skinny jean" I would just be careful of what is in the % of stretch that is in the woman's jean such as spandex or lycra, unless it is a woman's jean that is meant to be a relaxed fit through the thigh. 

Men's jeans that have a stretch content will tend to be more form fitting through the thigh such as the 7 for all Mankind, Boot cut in the Fiji wash. 

Best,

Julie

Julie: Why doesn't truejeans carry Buffalo Jeans?

TrueJeans blog reader Kelly writes "I find the only jean that works for me is David Britton's Buffalo jean but, you do not have them listed on your site.  Why not???" 

 
Hello Kelly,

We currently do not carry Buffalo Jeans, so we can only provide fit predictions for the jeans brands and styles that we feature on the website.  We do extensive research and fit test each style individually, so it takes some time to create a deep product mix.   There has got to be more than one jean to fit you; we can help!!

Best,

Julie

True Jeans featured on Big Idea with Donny Deutsch (CNBC)

True Jeans was recently featured on CNBC's "Big Idea with Donny Deutsch".  Jessica and I (Romney) sat down with Donny and his two other guests to get feedback on whether True Jeans has what it takes to be the next BIG IDEA for internet shopping.  The two other guests that day happened to be Duff Makagan (former bassist for Guns n' Roses) and his supermodel wife Susan Holmes (swimwear and jeans model).  We had a great time visiting with them on set.  Duff expressed some hesitation about shopping for jeans online but by the end of the segment we were happy that he came around.  Suffice it to say... they all believed True Jeans was a "Big Idea".  Enjoy the segment.