August 2008 archive

William Rast Movies Are Here!

The short web based William Rast movies have finally premiered.  These promotions were long awaited so, enjoy!

What do you think of Justin Timberlake’s portrayal of character William Rast?  Do you think this a good way to market the William Rast brand?

Guy Back Flips Into His Jeans

Sometimes getting dressed can be frustrating and dressing rooms can turn into nightmares and a workout!  Here is a fun video to watch of a group of guys performing tricks to put on their jeans.  Don’t try this at home; it’s not as easy as they make it look!

 

 

Keep Your Pants Up!

 

Has anyone ever pointed out to you that your fly was down?  The Zip Holder ensures this embarrassing situation will never happen again.  This clever little elastic button loop closure will keep your zipper up and is easy to attach from your jeans.  What do you think of the Zip Holder?

Jeans are a Girls Best Friend

Amber Tamblyn, America Ferrera, Blake Lively, and Alexis Bledel are back on the silver screen for the Sisterhood of the Traveling Pants 2.  The bond continues as the 4 girls venture into college and encounter the struggles of becoming a young women and individually growing apart.  The girls never seem to let life get in the way of their unbreakable friendship all held together by creating memories in sharing a great pair of jeans.  Check out the trailer and go see the Sisterhood of the Traveling Pants 2 in theaters now; enjoy!

 

Girls are always trading and borrowing clothes (it's almost like we are shopping for new clothes just saving money) do you and your girlfriends have a story behind a piece of clothing or pair of jeans? 

USA Gets a Gold Metal in Fashion?

The 2008 Summer Olympics opening ceremonies were nothing short of spectacular.  Bejing hosted a marvelous 4 hour whirlwind of entertainment previous to the Parade of Nations introducing the proud athletes completing this year.  Our team at truejeans.com highly appreciates sportsman ship and we are proud of our USA team amongst all of the great athletes from around the world, but we always have our eyes on fit and fashion. 

Picture courtesy of boston.com.

For this year one of America's finest, Ralph Lauren, designed USA's uniform for the Parade of Nations opening ceremonies. The classic all American tailored look for both men and woman may have topped some of the looks showcased, but fashionista's on bravotv.com have mixed opinions.  Was USA a fashion do or don't?  What other countries did you think had great style?  

And the Best Cuff Goes To?...

Katie Holmes has been wearing and cuffing the bottom of her of favorite baggy boyfriend jeans non-stop for about a month now.  At first the attempt to trend set was questioned, but now cuffing the bottom of your jeans is a refreshing new look and is a big celebrity fashion trend according to WhoWhatWear.com.  Is this a trend you would revisit?  Who do you think looks the best with cuffed jeans?

1. Katie Holmes 2. Sarah Jessica Parker 3. Rachel Bilson 4. Amanda Peet 5. Reese Withersoon

What Do You Think About Acid Wash Jeans?

So the 80's was an era that we all loved for the big hair, rock bands, and big haired rock bands.  Fashion was a different story; we poke fun at the fashion no-no's of the 80's but the past sure does repeat itself.  We have revisited the trend of colored denim, lace tights, off the shoulder shirts and ankle boots that have all made comebacks, so why not acid wash jeans?  Acid washed denim hasn't quite hit mainstream but is popping up on various celebrities. 

 

Alicia Keys and Ashley Tisdale tried an acid washed skinny jean, and Rhianna played the safety route by incorporating the trend in her denim jacket. What do you think of acid wash jeans/denim?  What was your favorite 80's trend? 

 

Meet Trace Ayala...The Other Face Of William Rast

William Rast is by far one of the hottest denim brands on the market, created by Justin Timberlake and his childhood best friend Trace Ayala.   True Jeans wanted to catch up with Trace and find out a little more about the brand and get to know the other face of William Rast.  Enjoy!

True Jeans: William Rast is a little bit of LA mixed with Tennessee style; which parts of William Rast's characteristics best describe your personality?

Trace Ayala: The Tennessee part is definitely me!  I try to enjoy the same things I did in Tennessee here in LA.

True Jeans: When you and Justin decided to launch the William Rast line of clothing, what was the motivation?  Did you feel like there was something missing in the market or did you just want to start a cool new clothing line?

Trace Ayala:  A little bit of both.  I feel like the market is definitely missing a true American heritage brand that stays true to their roots.  Everyone today wants that European style but we are who we are; 2 boys from the South.

True Jeans:  What is your favorite William Rast Jeans style to wear and why?

Trace Ayala:  I like the Billy Flare or Billy Bootcut.  I ride almost every day and like the looser fitting denim that is comfortable for me to wear while I am roping.

True Jeans:  What is your favorite William Rast women's style and why?

Trace Ayala:  I like the Women's Savoy.  The design of the yolk on the back makes all girls rears look amazing!

True Jeans:  The brand has a strong celebrity following. Other than William Rast being a celebrity-driven brand, how will William Rast continue to differentiate itself amongst other top and emerging denim brands?
 
Trace Ayala:  All we can do is be true to who we are and true to the clothes that we want to wear and I think that will end up differentiating us from the mainstream.

True Jeans:  We absolutely love William Rast's signature back pocket design!  Is there a story of influence behind the design?

Trace Ayala:  We call it "Dub" because each pocket is half of a W which ties back to William Rast

True Jeans:  Does William Rast have plans to branch into other merchandise categories besides clothing?

Trace Ayala:  Absolutely!  We will be creating an entire lifestyle brand. 

True Jeans:  What kind of jeans did you and Justin wear growing up?

Trace Ayala:  Mostly Levi's because they always stay true to being an American brand.

True Jeans:  What will be the hot trend we can expect to see for upcoming seasons from William Rast?

Trace Ayala:  Distressed and vintage denim, work wear styling and classic and high-rise silhouettes.

True Jeans:  What role do you and Justin play in the company? Are you just investors or do you participate in the day-to-day operations of the business?

Trace Ayala:  Justin and I are co-founders of the brand.  We are involved every day.  I have an office here downtown and I have basically become the culture ambassador of the brand.  I ensure that every aspect of this brand stays true to who we are. 

True Jeans:  Congratulations on your engagement to Joanna Garcia!  Will you be wearing any William Rast to your wedding?

Trace Ayala:  Absolutely! 

True Jeans:  Last question...What do you think of our website TrueJeans.com and our unique fit technology?!?
 
Trace Ayala:  I think it is awesome!!  I have always been a true believer that whatever jeans makes you feel comfortable is something you should be wearing regardless of the brand name.