Embrace Your Genes Campaign

True Jeans is really excited about supporting the National Eating Disorders Association and its Embrace Your Genes campaign. The campaign is all about encouraging people to love their healthy bodies and embrace the genes they inherited. True Jeans is supporting the campaign by giving people a special discount to buy jeans that fit the TRUE you. This special discount can be found at EmbraceYourGenes.org. For every pair of jeans purchased using this discount, True Jeans will donate $20 to the National Eating Disorders Association.

We would also like to thank Microsoft and MSNBC for supporting the campaign. On Thursday, MSNBC featured EmbraceYourGenes banners on its homepage for the entire day. That's a $90,000 value. Microsoft has been very supportive of NEDA and this campaign.

True Jeans will continue to support NEDA and the Embrace Your Genes campaign throughout the year and we're proud of the cause and our association with NEDA. The campaign is a perfect fit wth True Jeans existing values and goal to be able help people of all shapes and sizes to be able to find jeans that fit. We still have some limitations and limited selection for certain sizes and body shapes, but we are still striving to expand our offering for all. We've made significant progress in this area as we started offering Plus Size women's jeans from brands like Svoboda and Jag Jeans in the past few months. The response has been overwhelming and we appreciate everyone who has taken time to offer feedback and better understand how we're doing from your perspective.

thanks again,

Romney Evans
Co-founder / CEO
True Jeans

Posted by Romney Evans on February 29, 2008 at 11:40 PM

Tags: designer jeans, eating disorders, embrace your genes, Jag Jeans, jeans, jeans that fit, National Eating Disorders Association, plus size jeans, Svoboda, True Jeans

Filed under: True Beauty, True Jeans

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It is so important for the fashion industry to be actively involved in promoting positive body images today. Kudos to True Jeans!

Posted by Jenny on June 18, 2008 7:35 PM

I really like your post. It is about time some one actually promoted the "true" size of the body.
If you want to buy designer jeans in a very low price, you should check out Loehmann's. This is the only store I go to.
http://www.loehmanns.com/

Posted by malicula on March 11, 2008 3:24 PM

I read about this and it's very exciting! There needs to be more campaigns like this one!

your blog is very informative especially if someone were to not know much about denim!

Posted by Jillian on March 11, 2008 11:59 AM

Looks like parts of the store site are down today, I can't login and there are a few other features I can' access. Just wanted to give someone a heads up.

Posted by Emily on March 8, 2008 9:33 AM