Suggestions on Spotting Fake Premium Denim Online and Off

There has always been quite a buzz online about how to avoid buying fake designer clothing.  To all you fakey sellers out there— we are catching on and sharing the information!!.  With the overnight success of premium denim it is no wonder that counterfeit problems will come into play. Sites like eBay are great to haggle on prices and feel more control of your purchases, but it’s not always 'what you see is what you get' on sites like these.  I wanted to write this quick post to let all our readers know about a few helpful hints and websites to help you buy online, and sometimes even in stores with confidence.  

eBay has a great list of resources written by members about the signs to look out for when perusing the site. Some of the suggestions are about brands in particular, such as Diesel, Seven for all Mankind, Rock & Republic and True Religion (just to name a few) as well as overall advice about identifying authentic vs. fake denim.  Many pictorial guides are offered, and you know we love photos to show the differences in labels, packaging, washes and styles of jeans and comparisons of the differences to look out for.   To be honest, I wouldn’t have known what to look out for before reading through these pieces since we sell 100% authentic denim on True Jeans.

Second City Style also featured a piece from Women’s Wear Daily, or WWD to us avid readers, with a shorter list of ‘what to watch out for’ advice.  One interesting section mentions:

On that note, here are my own suggestions with a little help from eZine @rticles:

- If the price is too low in comparison to store prices, be wary
- Read through an eBay seller’s feedback section, look specifically for reviewers who mention the brand your are looking to purchase
- If there are not enough photos of all the jeans’ labels, or if there are only stock photos of the item, make sure to request pictures of the actual jeans, specifically the labels and back pockets.
-Sure, premium denim comes at a premium price, but there are reasons for this.  In another post on True Life we mentioned that most designer denim is made in the USA, on the tags it should say that the jeans were manufactured in the states.  Japan, China and Thailand are hubs for producing counterfeits of all kinds, so just be careful of that as well.

My final suggestion, and the real motivation for writing this post, is to check out The Honest Forum.  This is an amazing community for premium denim fans!  Sure, the site costs $9.99 for a 25 year membership but let me tell you, it’s definitely worth it.  There is an entire section listing sites that sell fake denim, and mentions of eBay sellers which are known for peddling fakes which I found very useful.  These enthusiasts really know their stuff and are more than willing to help out other community members when something seems a little fishy.  

I hope you find this helpful.  I’d love to hear any other suggestions or counterfeit sites you’ve come across in your online shopping travels.  ‘Cause when you get down to it, there’s power in knowledge and power in numbers!