A recent post on Ethnic Denim got me thinking about the sudden surge of celebrity endorsed clothing lines that have recently hit the market. The post announced the launch of Victoria Beckham’s newest project, a denim collection called DVB.
You may recall that Beckham had recent success working with Rock and Republic but has now branched out to her very own collection. The line of DVB jeans sells for about $250.00 and each pair features star stitching on the back pockets. Victoria is hoping to promote the new line, which launched on June 18th, by including blog posts and videos of herself on the brand’s website.
Sarah Jessica Parker is the latest victim of the celebrity fashion line craze. Her new line, Bitten, just launched at Steve and Barry’s this month. Bitten claims to offer affordable fashion to all women. According to Ethnic Denim, “the line is a low price ($20.00 or less), high fashion collection with sizes from 2-22.”
There is no doubt that some of our favorite celebrities have great style and excellent taste in fashion but do they all really need their own clothing lines too? Which celebrity do you think will be the next to launch a clothing line?
Posted by Kristen D. on June 22, 2007 at 2:23 PM
Filed under: Designer Jeans, Fashion Trends, Premium Denim Brands, True Jeans
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