Premium Denim at Premium Prices

Practicality may have once ruled over price in the denim market but that is certainly no longer the case.  With denim prices now soaring well into the triple digits, I am sure consumers are starting to wonder just what exactly they are paying for. 

An October 2005 San Diego Union Tribune article, entitled "Denim Has Legs,"  takes a closer look at the explosion of higher priced premium-jeans.  The article acknowledges that within the past five years the denim market has gone through some serious changes.  It has been "transformed, with so-called premium - which provides a superior fit and styling- becoming one of the hottest segments of the apparel industry. 

What exactly factors into these higher priced denim jeans?  To begin with, premium denim lines are almost always created exclusively from Japanese or Italian denim.  More time is taken in fit factor considerations when it comes to premium denim, many brands cater to different body styles or are constructed in a way to attract a certain shape of customer.  Even though denim is important, many of the premium brands are entirely manufactured in the United States, raising the total cost of manufacturing and thus this cost carries over to customers. Finally, and lets be real here, the ‘celebrity factor' cannot be overlooked.  Names like Jessica Simpson and even Justin Timberlake are synonymous with the most popular denim brands there are.  Elise Carter, a blogger at StyleDash mentions this in a blog post earlier this year.

So why do I think doling out money on a great pair of fitting jeans is a good idea?  I truly believe that a great pair of jeans makes for a smart investment because you can virtually wear them everywhere.  With many styles, washes and cuts to choose from, there is a pair of jeans for almost every occasion.  Whether it's to the office, out with friends or on a hot date, you simply cannot go wrong with a terrific fitting pair of denim jeans!

What do you think?  Is premium denim a wise investment?

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