William Rast on E!'s Daily 10

You’ve seen Jessica Simpson sporting these sexy jeans everywhere lately. All of the growing celebrities buzz prompted E!’s Daily 10 to featured Justin Timberlake’s William Rast clothing line. The line, which is inspired by Elvis and Frank Sinatra, has attracted quite a large celebrity following over the past couple of months. The Daily 10’s host Debbie Matenopoulos went behind the scenes and spoke with JT’s partner Trace Ayala to see how the pair goes about creating a great line of clothing.

Trace describes how the design process begins by choosing which type of denim (Italian, Japanese, American, etc) will be used for a particular style. Next, the duo decides which type of wash will be applied, whether it will be a dirty wash, a clean wash, or if the denim will be left raw. Finally, the fitting process begins. Instead of using one fit model, William Rast uses three very different models and takes the best fit out of the three.

Check out the video clip to learn more about how Jessica Simpson had William Rast design jeans exclusively for her.

Posted by Kristen D. on September 7, 2007 at 6:20 AM

Tags: celebrity clothing, celebrity clothing line, e!, e! daily 10, e! news, Justin Timberlake, justin timberlake clothing, justin timberlake denim, justin timberlake jeans, William Rast, William Rast Denim, William Rast denim jeans, William Rast jeans

Filed under: Designer Jeans, Men's Fashion, Premium Denim Brands, True Cool, True Jeans, Woman's Fashion

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