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William Rast on The Daily 10

Amidst the flurry of runway clips and previews surrounding Justin Timberlake's denim line, William Rast, and its, er, 'effect' on boosting celebrity Jessica Simpson's figure, we hear a voice amidst the crowd: "I'm sure God did some...William Rast did the rest." Described by 'The Daily 10' as a "booty-rockin' denim line", William Rast jeans have made big headway and don't appear to be stopping any time soon.

The brand, so named for Justin's grandfather, William, and design partner and best friend Trace Ayala's grandfather's last name, Rast, is snagging the attention of both men and women alike. The video features a step by step tour through the process of creating William Rast jeans, from picking out the type of denim to use, to the wash and the fit.

And what about the fit? We couldn't talk about jeans on True Life without talking about the fit! Instead of using a fit model like many companies do, the William Rast line takes the "best of three" approach - finding cuts that fit three different body types, and then picking a 'happy medium' that will look great on many different shapes and sizes.

To top it all off, their fashion show not only used models, but dancers as well! When's the last time you saw a fashion show with runway walkers break dancing? Sounds like Justin and Trace are bringing more than jeans to the catwalk.  

What do you think of it all? What makes Justin's line different from other celebrity fashion and beauty lines? Does the fact that he didn't use his name in the label make it more credible to you? If you're interested in trying a pair, you won't have to guess whether you're within the "best of three" fit rule. Check out True Jeans' line of William Rast jeans and use our fit technology to find your perfect fit!

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Comments

Hey, I love reading your blog and keeping up with the latest style tips. I was wondering if you were going to do a Holiday gifts post - have you seen the new Diesel Fuel For life limited edition fragrances? The packaging is really amazing. There's a small vial on a pocket chain, or a gorgeous bling bottle wrapped in gilded chains - Diesel is certainly picking up on the vintage trend here. Thought you should hear about it, & keep up the good work!

Posted by Sarah Josephine on December 13, 2007 6:36 AM

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