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Fashion for the Blind

 

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Shopping online can be a difficult task but just imagine trying to shop for clothing online without being able to see.  Rochester Institute of Technology students, Jaimen Brill and Asmah Abushagur, recognized the need for a site to help give the blind more freedom and independence while shopping and created White Cane Label. The idea for launching a site that addresses the shopping needs of the blind started off as a school project and could possibly be the next big thing in internet shopping. 

White Cane Label's site will be driven by sound and not by images and is expected to launch sometime this fall.  Customers will be asked a series of questions to help identify their personal style and put together a list of clothing recommendations, each with a detailed description that will be made accessible through special keyboards and voice content.

All clothing offered for the site will have Braille labels for size, style, washing instructions and suggestions for mixing and matching pieces.

To read more about White Cane Label, check out their Press Release and read about them in Democrat and Chronicle or All Headlines News.

 

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