USA TODAY - Trying On Clothes Brings Most Women Low

There's a really interesting article in USA Today that you've got to read. It talks about a survey by Fitness Magazine of 1,001 women about how they feel about trying on clothes - Some women have even been brought to tears. I know this scenario all to well since I came up with the idea for TrueJeans.com after an excruciating shopping experience with my own wife, who also was nearly brought to tears after having to try on dozens of jeans at a department store. EVERYBODY LOVES JEANS BUT NOBODY LIKES TRYING THEM ON AT A STORE!

"The survey of 1,001 women finds that when they try on clothes, they're not only deciding whether to buy the outfit, but they're also critiquing their bodies and finding flaws."

"Most (88%) say a trip to the clothing store has made them re-evaluate their bodies, and if they could magically change one part, 42% would target their waist; 23%, hips and thighs; 10%, rear; 10% chest; 4% arms."

It is really unfortunate that something as routine as trying on clothing can reinforce a negative body image. At True Jeans, we definitely believe in trying to be healthy and promoting a healthy lifestyle, but we also recognize that "healthy" comes in many shapes and many sizes. I would encourage you to read the article. You find it at http://www.usatoday.com/life/lifestyle/fashion/2008-08-12-shopping-body-image_n.htm

Posted by Romney Evans on September 18, 2008 at 10:47 AM

Tags: designer jeans, dressing rooms, jeans, perfect fitting jeans, positive body image, True Jeans

Filed under: True Beauty

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