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True Jeans and National Denim Day

True Jeans’ National Denim Day campaign is kicking off today.  Celebrating its twelfth year, this national event has raised more than $66 million for breast cancer research. True Jeans hopes to add to that total with its special promotion being offered from September 28, 2007 to October 6, 2007.

Perhaps the coolest thing about Lee National Denim Day now is where your dollars are going.  The Entertainment Industry Foundation has launched its Women's Cancer Research Fund. Focused on early detection of cancer, the initiative is supporting EIF's Breast Cancer Biomarker Discovery Project—an ambitious, groundbreaking scientific project where a group of internationally recognized scientists and clinicians from some of the best scientific institutions in the world are collaborating to develop a blood test that will detect breast cancer in its beginning stages, when survival rates are highest.

By using discount code denimday you can receive $5.00 off your order (valid through October 6th).  Plus True Jeans will donate $5.00 of every order placed this week to the EIF’s Breast Cancer Research Fund. 


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