Welcome to True Life

Hi there,

I’m Romney Evans, Co-founder and CEO of True Jeans (True Apparel Company). On behalf of my Partner, Jessica Arredondo, myself, and all of the fit specialists and style analysts here at True Jeans, I would like to welcome you to True Life—a lifestyle blog for men and women who want to learn about and discuss how fit, fashion, and designer jeans can fit into their True Life.  Our philosophy of putting “fit before fashion” makes a world where “everything fits you” possible.

We’ve named the blog True Life because, regardless of any notion of beauty, we know that beauty cannot be measured by a size tag or only seen in a mirror’s reflection.  This is a blog written by jeans enthusiasts for jeans enthusiasts, but we also know that there is more to you than just denim!

Our bloggers will write about the ins and outs of the online fashion world, your favorite brands, dressing room fears, new clothing lines, size issues and even men’s fashion.  We will share material that is important to everyone from a twenty-something young professional, to a new mom that’s ready to ditch the maternity wear for awhile, to the confident baby boomer who loves fashion and feels younger than his or her driver’s license would let on.

From a philosophical point of view, we also want to tackle some prickly issues like ‘what is true beauty?’ and (à la Dove's Campaign for Real Beauty) the many differing ideals of modern beauty and fashion.  It is of paramount importance for us to understand and explore these ideals, their benefits and deficiencies.  

To add a more human touch, the blog will feature an interactive section called “Ask Julie” hosted by our in-house fit specialist, Julie Reppucci.  Julie will answer your questions about fit, shopping tips, style advice, or questions about specific brands. In the past, she’s helped panicked guys who want to buy jeans for their girlfriends, and fanatical shoppers who just needed a little extra hand holding. We can’t wait to see what happens when she starts fielding questions in a blogging format.  

At True Jeans, we understand how difficult and frustrating purchasing jeans can be.  Whether you’re shopping in a store with crowded dressing rooms and barracuda-like service, or shopping from an online “mega-portal” that impedes the convenience of one-stop shopping, we know that jeans shopping is traditionally a painful and unpredictable experience.

From a corporate point of view, the goal of this blog is to have the most interaction possible with all True Life readers and True Jeans customers. This blog will also offer insight into the  happenings at True Jeans and the fashion landscape in general. Sure, we’re not afraid to admit that we also want to promote awareness of our convenient one-stop online jeans store and our amazing fit technology that can deliver a perfect fitting pair of jeans without the hassle of having to go to the store and spend hours in the dressing room. Needless to say, you will see a call to action or a link to a product when it is warranted.

Let’s be serious—trying to stay abreast of new styles while also attempting to navigate vanity sizing issues found with many retailers is not an easy task. We pledge to do our best, whether we are playing paparazzi while chatting about celebrity gossip, talking about new happenings with brands, or cutting through online fashion buying in general. We ask you to please read our User Guidelines first, and then participate as much as you can.

So that’s the deal with True Life. You can find great premium denim that fits perfectly while staying current with all things fashionista.  Not a bad deal, if you ask me.

Happy blogging.

Romney Evans
Co-founder and CEO,
True Jeans
(True Apparel Company)