True Jeans featured on Big Idea with Donny Deutsch (CNBC)

True Jeans was recently featured on CNBC's "Big Idea with Donny Deutsch". Jessica and I (Romney) sat down with Donny and his two other guests to get feedback on whether True Jeans has what it takes to be the next BIG IDEA for internet shopping. The two other guests that day happened to be Duff Makagan (former bassist for Guns n' Roses) and his supermodel wife Susan Holmes (swimwear and jeans model). We had a great time visiting with them on set. Duff expressed some hesitation about shopping for jeans online but by the end of the segment we were happy that he came around. Suffice it to say... they all believed True Jeans was a "Big Idea". Enjoy the segment.

Posted by Romney Evans on February 15, 2008 at 1:47 PM

Tags: apparel business, big idea, designer jeans, Donny Deutsch, ecommerce, entrepreneurship, fashion, jeans, retail, true jeans

Filed under: Designer Jeans, Fashion Forums, Fashion Trends, True Cool, True Jeans

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I just want to let you know that I saw a quick feature on TV on True Jeans and think your idea is genius! You have created what women have needed since the creation of the jean. I am going to write a feature on my website www.housescouchesandbabies.com letting all of my readers know what a great idea you have come up with!

Posted by Leslie Swan on February 22, 2008 5:37 PM