True Jeans™ Supports the Special K™ Drop Up to a Jeans Size Challenge
True Jeans™ (truejeans.com) has teamed with Kellogg Company to support the Special K™ Drop Up to a Jeans Size Challenge in an effort to promote a healthy lifestyle and to help women feel and look their best for fall. “This partnership is all about fit, both in terms of jeans that fit and fitness in general”, says True Jeans’ Co-founder and President Jessica Arredondo. The Special K™ Drop Up to a Jeans Size Challenge is a healthy and fun way to become the TRUE you, a healthier you, whatever your healthy body shape or size. TrueJeans.com is the exclusive jeans partner for the Special K™ Drop Up to a Jeans Size Challenge this fall. Special K™ Drop Up to a Jeans Size Challenge participants will receive special discounts to purchase a pair of jeans that fits their new figure from TrueJeans.com. They can also enter to win a jeans sweepstakes for a chance to win one of 25 $100 gift cards to TrueJeans.com, or a trip for two to attend a personal jeans fitting with one of True Jeans’ fit specialists. For more details on these offers, visit http://advision.webevents.yahoo.com/specialkgroup/.
True Jeans™ is known as the must-have jeans destination that’s all about fit and uses exclusive technology to match shoppers to designer jeans that best fit each person’s unique body. It’s kind of like walking into a dressing room where everything that doesn’t fit you simply disappears. True Jeans™ carries over 25 designer jeans brands including 7 For All Mankind, Paige Premium Denim, Hudson, William Rast, Red Engine, iT! Jeans, and Lucky Brand Jeans. Prices range from $50 to $150. True Jeans™ has styles for standard and plus sizes for both men and women.
“We’re always trying to get the message across to our customers that the size printed on your jeans doesn’t matter. Every brand and style uses a different sizing scale. What matters most are that your jeans fit and flatter your unique shape, whatever your size may be”, says True Jeans™’ Co-founder and CEO, Romney Evans.
Evans states further, “we believe Special K® has been making positive efforts to encourage people to realize their healthy potential by embracing a healthy lifestyle and giving people tools for developing better habits, and supporting them along the way with resources, education, and groups that are working together for a common purpose. These are core values that we believe in as well. So naturally we wanted in! By providing people with an easy way to buy jeans and avoiding the self-scrutiny that occurs in a dressing room, True Jeans™ is helping people build a healthier body image and saving shoppers wasted dressing room hours that can be used for more enjoyable activities.”
True Jeans™ believes people who are striving to improve their health shouldn’t focus on unrealistic aspirational body archetypes as their final goal for looking and feeling great. Everybody has a different shape. People should reward themselves along the way with small rewards that reinforce their incremental successes and build confidence and a better body image for the body they have now. What says “job well done” better than a new pair of jeans that fits your healthy body. Have fun with the challenge and good luck!
Consult your physician before starting any diet or exercise program. Average waist circumference reduction when replacing meals with two cereal meals is 1.3 inches. Weight loss may vary.
KELLOGG'S™SPECIAL K™FALL CHALLENGE SWEEPSTAKES
Abbreviated Rules. No Purchase Necessary to Enter or Win. Purchase will not increase your chances of winning. Begins at 12:00:00 AM (ET) on 9/11/08 and ends at 11:59:59 PM (ET) on 10/6/08. Enter online by going to http://new.groups.yahoo.com/specialkgroup and complete the online registration to join the Kellogg’s™ Special K™ Challenge Group. To join the group, you will need a Yahoo! ID. The Yahoo! ID and group registration is free. Once you are a group member, follow the online instructions to complete and submit your entry. As part of the entry process, entrants will be required to submit a success story (minimum of 25 words) describing their weight loss success through the use of Kellogg’s® Special K® products. Your weight loss success story must include reference to your use of Kellogg’s® Special K® products or the entry will be void. Follow the online instructions to complete your entry. Open to legal residents of one (1) of the fifty (50) United States or District of Columbia who are 18 years of age or older at time of entry and the age of majority in the state of residence. Odds of winning depend on number of eligible entries received. Void where prohibited. Subject to complete Official Rules at http://advision.webevents.yahoo.com/shape/rules.html. Sponsors: Kellogg Company,
One Kellogg Square, Battle Creek, MI
49016 ; and True Jeans, 800 West Cummings Park: Suite 6250,
Woburn, MA
01801 .
®,™, ©2008 Kellogg NA Co.
Copyright © 2008 TRUE APPAREL COMPANY
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